Our Story

Poverty. Inequality. Discrimination.

Far from being solved in even the most developed of nations, these challenges are particularly severe in developing countries. Even more so regarding people with disabilities, whom only have limited opportunities to fully participate in society.

Vietnam has proven to be no exception.

Donkey Bakery was founded in August 2009 by Marc Stenfert Kroese and Luyen Shell, with the ambition to empower the less abled, improving their living standards and their futures.

Since then, that’s exactly what they have done. It’s not simply about employment, but providing people with the necessary skills to grow and help them gain a sense of independence and confidence that will ultimately open doors previously locked.

The bakery and the catering services have grown constantly since 2009.

Starting as Donkey Donuts, the proffered services soon expanded to include traditionally German bakery items, such as Sourdough bread. The natural next step was to move towards sandwiches and other such food items, which we did.

2013 saw our school canteen operations start, now totaling two academic institutes:

  • Hanoi International School

  • Concordia

2014 was a synonym of change. The name of the business changed from Donkey Donuts to Donkey Bakery, clearly signaling the diversification of services.

2015 saw another significant addition – the Donkey Bakery farm.

Located in Hoa Binh, the project was ambitious. By the end of 2017, 90% of the produce used in the canteen operations and Café would have to be harvested from the farm. All produce is naturally grown, without any GMOs (genetically modified organisms), nor pesticides.

2017 included the opening of a brand new salad bar featuring these home-grown products.

With over 80% of our current staff being hearing, visually or physically impaired, we have managed to create a socially responsible venture capable of competing in a business environment where superior levels of professionalism, customer service, quality control and hygiene are maintained.

Yet this is not enough.

Dreams don’t work unless you do, and there is still a long way to go before we achieve a self-sustainable organization. However, we certainly wouldn’t have come this far without you.

Your support directly contributes to the development of opportunities for a young person with a disability, giving them a chance at a better life.

So thank you, from all of us.

The Donkey Bakery Team